Often I find that if you’re a writer, you’ve done some PR or you would like some publicity yourself. I know this is true for the wino writers.
One free way to follow press leads is through Help A Reporter Out or HARO. Run by Peter Shankman, self-proclaimed CEO, entrepreneur and adventurist, the press leads he gets are varied and his emails are often humorous and informative.
Sign up and follow the leads, but if you find that you or a client of yours would be a good fit, remember to pitch well. That means, sending a short bio with your applicable merits, answer the lead the way it asks in tips, with advice or information and be done with it. Brevity is key!
If you pitch poorly, you might wind up on the Bad Pitch Blog. Dun dun dun.
If you have a question about pitching, ask away and if you have advice, please leave a comment.
Happy pitching!
